I think that Burger King has seen the success of McDonalds
and has changed some of they things they do to make their business more
efficient. Burger King is starting to offer things such as wraps and smoothies
that McDonalds has done for a few years now.
I feel Burger King saw an opportunity for growth because their customers
were going to McDonalds to get what they could not get at Burger King. This is
a risky business because they now have to take loyal customers from McDonalds,
but understandably some people prefer Burger King to McDonald’s which will
allow current loyal customers of Burger King to enjoy new menu items and tell
others about the new delicious snacks on McDonalds menu.
Friday, April 6, 2012
In Response to Jacelyn's post about Apple
I do think that apple is moving in the correct direction in
establishing customer loyalty and keeping its shareholders happy. Apple has the
largest assets ever owned by a single company. Apple holds nearly 80 billion
dollars in cash. In keeping their shareholders happy Apple gave dividends back
to very happy shareholders who’s stocks continue to hit record highs. Apple
also listens to its customers and every complaint that they may have. Apple
reminds me of L.L. Bean in the sense that they have terrific customer service
and they are very helpful. Their replacement policy is not as great as L.L.
Bean but if their product is ever at fault they do their best to replace it.
I most recently purchased a Mac Pro and was VERY pleased
with the customer service that I received and continue to receive from apple
support. I left the PC world because of the cheap product I felt they made and
poor customer service. My old PC had a defect from the start, they put to small
of a fan in the computer so it would overheat and fry the mother board, my
computer surprisingly lasted longer than it should have but in doing so I missed
the replacement window, HP told me there was nothing they could do. I switched
to Apple because I feel they offer a more reliable product and I know they have
better customer service.
Do you think businesses would have an advantage in making
its employees purchase Mac products because of their customer service?
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