I think that Burger King has seen the success of McDonalds
and has changed some of they things they do to make their business more
efficient. Burger King is starting to offer things such as wraps and smoothies
that McDonalds has done for a few years now.
I feel Burger King saw an opportunity for growth because their customers
were going to McDonalds to get what they could not get at Burger King. This is
a risky business because they now have to take loyal customers from McDonalds,
but understandably some people prefer Burger King to McDonald’s which will
allow current loyal customers of Burger King to enjoy new menu items and tell
others about the new delicious snacks on McDonalds menu.
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