BlackBerry On The Way Out?

When was the last time you got a BBM? Maybe its because BlackBerry are only making up 5% of consumers purchasing. Android is leading the race with 48% but Apple is not far behind with 43% of market shares. Why are BlackBerry’s not selling? Studies show that consumers feel that BlackBerry is not keeping up with the fast growing Android and IOS phones. From games to apps Androids and iPhones cater to business professionals as well as college students and anyone looking for a cool new phone. Androids and iPhones offer the best cameras, highest resolution screens and newest applications.

            BlackBerry is still trying to grasp only the business professional market, or more plainly stated someone who does not want a phone with all the bells and whistles and that is their downfall. BlackBerry is losing this race much like the way Boarders went under, because they are not adapting to the growing market and listening to customers needs. BlackBerry’s are very particular when it comes to applications, games, and programs, those programs are only compatible with BlackBerry’s. While Androids and iPhones run different operating systems they use the same games and applications making them compatible with the competitors phone. If you were the marketing manager of BlackBerry, what would you do to increase revenue?